Nice to meet you
I’m energized by building marketing functions from the ground up, connecting strategy with soul, and helping teams grow with clarity, kindness, and high expectations. Over the course of my career, I’ve scaled teams, launched subscription models, driven major year-over-year growth, and built beloved beverage brands across digital and brick-and-mortar channels.
My approach blends big-picture thinking with operational excellence: from launching high-performing seasonal campaigns to leading brand refreshes, building collaborative teams, and supporting new product development.
Looking for support? Get in touch!
I’m Shelby. A brand and marketing leader with expertise in wine and specialty coffee—specializing in building values-driven brands that resonate with customers, drive revenue, and create real impact.