Highlights
Vivino Community Awards Campaign
Global full-funnel marketing campaign celebrating the 2021 Vivino Community Awards, supported by paid media (FB, IG, display), CRM channels (email, push), influencer marketing, PR.
Target: Vivino users & award winning producers
Vivino, Women in Wine Campaign
Multi-channel campaign supported by long form content, merchandising support, paid media, and CRM channels.
Peet’s Coffee, Honey Harvest Latte
Product development, consumer research, positioning, and go-to-market campaign support for the Honey Harvest Latte during Fall 2019 at Peet’s Coffee.
Peet’s Coffee, Citrus & Spice Latte
Product development, consumer research, and positioning support for the Citrus & Spice Latte during Holiday 2019 at Peet’s Coffee.
Peet’s Coffee, Golden Cold Brew Fog & Golden Matcha
Product development, consumer research, positioning, and go-to-market campaign support for the Citrus & Spice Latte during Winter 2019 at Peet’s Coffee.
Peet’s Coffee, Holiday 2018
Product development, consumer research, positioning, and go-to-market campaign support for the Dark Chocolate Orange Mocha during Holiday 2018 at Peet’s Coffee.
Peet’s Coffee, Vanilla Cardamom Latte
Product development, consumer research, positioning, and go-to-market campaign support for the Vanilla Cardamom Latte during Fall 2018 at Peet’s Coffee.
Peet’s Coffee, Golden Latte & Golden Chai Latte
Product development, consumer research, positioning, and go-to-market campaign support for the Golden Latte and Golden Chai Latte during Winter 2018 at Peet’s Coffee.