Hi! I’m Shelby.
I’m a marketer with experience in food, beverage, and lifestyle brands - focusing on brand management, integrated marketing, and product strategy and innovation.
I’ve loved my work in the food and beverage industry - grocery, wine, coffee, and wine-tech - but I’m most passionate about humans. What they do or don’t like, what draws them in or makes them choose one item over the other. What their ambitions are, how to support them. What makes an incredible experience that they can’t wait to share with their friends. I bring the skills to identify growth opportunities, ask the right questions, and lead with the needs of the consumer.
After about 10 years in marketing, I’ve learned that I love that spark of joy you get from solving a puzzle with brilliant collaboration. I work with people who are passionate about what they’re putting into the world and need a bit of help to make it really shine. Looking for a hand? Click below to contact me!